target audience:
15-50
male and female
demographics- C2, D, E
physogrpahics- reformers, succeders, strugglers
middle class
Due to the themes of the film it targets a niche market, this obviously limits its success and therofre conntoes that it maybe an art house production. The films audience clearly demonstrates that they seek escapism from a world that laughing at death and terrorism is frowned upon. therefore this film enables the audience to experience laughter in which they are not judged, for their dark humoured personality- so status and and class remains unaffected.
Four lions contains themes of death, terrorism and bad language therefore the films 15+ certificate seems to limit the under age viewings. however, these themes are constantly in the news and so in effect youngsters are not always sheltered form the harsh reality.
personally i believe that this film is great. it offers laughter at dark and unlawful acts. the production offers a new insight to the life of some terrorists, rather that just their acts. this enables us to dig deeper within society and realise that terrorism is just a foolish acts by crazed extremists whom don't understand the value of life and so they destroy happiness.
if the audience are form a multicultural background and dependant on their views on religions this productions can offer many laughs and bring people together in a sense that, all people from one religion are not judged to be mad. in contrast, religious people may take offence as the film targets only the Muslim religion and portrays all Muslim men and women in a negative media spotlight, in addition to the rel life crisis of racism already living, for example- national burn the Koran day- also supported by non Muslim extremists.
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